Intentional Fallacy and Affective Fallacy

On Monday I learnt the meanings of Intentional Fallacy and Affective Fallacy. Intentional Fallacy means that person wouldn’t understand the message that is being displayed in a design or image etc. In many designs you can’t always guarantee that the audience will understand the message, therefore you cannot not communicate to people.

Affective Fallacy is where the design has generated an emotional or judgmental response to the design or the image. There are many examples of Affective Fallacy, in the lesson we looked at a few designs from companies and designers and looked at the ways the designs made us either feel emotional or judgemental. In a few designs people had described that one of the designs are disturbing or shocking.

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